VIC Very Important Choice
The first 100% sustainable fashion renting





Attenzione: il logo è grigio tono su tono, non colorato come da foto.

The unique grey-phite color is as special as the process we used to make it: it is dyed with repurposed graphite powder, a by-product of tech companies involved with the production of electrodes. This technology allows us to reduce our water footprint, carbon footprint and chemical footprint by an average of 95% in the dyeing stage.

Composition: certified organic cotton, better for the environment (it consumes 90% less water than regular cotton) and yourself. Uniquely soft hand, because graphite is a natural lubricant;

Technology: our denim is the first to use the g_pwdr technology reducing our environmental footprint in the dyeing stage by 95% in terms of water, chemical, and carbon footprint.

Designed in: Italy

Made in: Italy. Hand-painted and hand-cut in our design studio in Milan.

Made by: TEB Italy, TM Project Italy, Chemitex Italy.

Size: S - M (alpha-gender fit)

Color: grey

Washing: We recommend gentle washing separate from white items.

Certificates: GOTS certified organic cotton.

Sustainability: Wrad is Liberating Apparel. “From Linear Individualism, to Circular Collectivism”.

Traceability: Materials YES, Production YES

Meet the brand: WRAD

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Hey – it's an award winning t-shirt! Proceeds support Wrad's R&D program aimed at tracing innovative paths for a more sustainable fashion industry.