VIC Very Important Choice
The first 100% sustainable fashion renting


What if 3% of your wardrobe could be renewed every month?

For little money + creating positive impact.


Join the first Smart Conscious Fashion Community in Europe

You know how bad the fashion industry is 

You love sustainable fashion and cool design

You are ready to make a difference 

And to have a positive impact… 

Now you can do it

And it's a lot of fun!