VIC Very Important Choice
// An Alternative to Fast Fashion


What if 3% of your wardrobe could be renewed every month?

For little money + creating positive impact.


Thanks to our enthusiast & supporting Early Adopters!

Next order round will open on June 28


Novità di Luglio

Borse handmade in Tanzania, un progetto seguito in loco dalla nostra co-founder


Our Brands

Do you want to become an Early Adopter?

Early Adopters get special benefits. Join the first Smart Conscious Community in Italy! 

The price for 1 month membership is €49.  

What you get:

• One month rental of 3 fashionable, ethical & sustainable items;

• Free shipping / drop off;

• Eco laundry + Eco disinfection at every cycle of use;

• Exclusive monthly Bonus on a sustainable lifestyle partner service; 

• Invitations to social dinners & events;

• Exclusive discounts on purchase from selected sustainable brands; 

• Our love & care- 

Name *